Go Gold for Kids Fighting Cancer
This September, stand with children and families facing childhood cancer right here in our community. Together, we can raise awareness, bring hope, and remind every family they are never alone.
Our Mission: Support and Surround with Care
As the Strongman Luca James Foundation continues to grow, so does our mission. Beyond financial assistance, we are committed to creating meaningful support systems for the entire family journey through childhood cancer. From therapy resources and sibling support to opportunities for connection, healing, and restorative retreats for moms and caregivers, we strive to remind families they are never alone. Our goal is to build a community rooted in compassion, understanding, and hope — one that continues long after treatment ends.
Nominate a family
Know a family going through the fight of pediatric cancer? Nominate them for assistance so we can offer support, relief, and encouragement during their hardest days.
Give Hope to a Child
Donations fuel everything we do, from helping cover everyday expenses to surrounding families with comfort and care. With your support, we can reach more children and bring strength to more families in need.
Meet Ava
At just ten years old, Ava Westbury is bravely facing a diagnosis of B-cell Acute Lymphoblastic Leukemia, meeting every challenge with courage and an inspiring smile. With the support of the Strongman Luca James Foundation and our community, her family is reminded they don’t walk this road alone.
Our Partners
Our partners make it possible to turn compassion into action. Their generosity fuels our mission and brings hope to families facing childhood cancer. Together, we’re building a lasting impact, and there’s always room at the table for more.
Upcoming Events & News
The True Impact of Childhood Cancer on Families
When people hear the words “childhood cancer,” the first thought is usually about the child, treatments, hospital visits, and long hours in the care of doctors and nurses. But behind
Why Gold Matters
Every September, you’ll start to see more gold ribbons, pinned to shirts, displayed at businesses, worn at community events, and waved at ballgames. This is not just a color choice.
Honoring Ava Westbury with the Gift of Life
On Saturday, September 6, 2025, the Strongman Luca James Foundation is partnering with The Blood Connection and the Myrtle Beach Pelicans for a community blood drive in honor of Ava
Filling the Gaps for Pediatric Cancer Families in the Grand Strand
When a child in South Carolina is diagnosed with cancer, access to treatment isn’t always close to home. For families in Myrtle Beach and the surrounding area, specialized pediatric care
Donate Blood Today
Every donation has the power to save lives right here in our community—giving strength to children like Luca and hope to families in need. Roll up your sleeve today and be the reason no one faces the fight alone.
