Every September, you’ll start to see more gold ribbons, pinned to shirts, displayed at businesses, worn at community events, and waved at ballgames. This is not just a color choice. Gold is the official symbol of Childhood Cancer Awareness Month, and it carries with it a message of strength, resilience, and hope.
Why Gold?
Gold was chosen because it represents something precious. Just like gold, children are priceless. The ribbon serves as a reminder that every child fighting cancer deserves the best possible care, support, and chance at life.
The gold ribbon also unites families, survivors, and supporters across the country. It’s a simple, powerful way to show that no child, and no family, fights alone.
The Reality Behind the Ribbon
Childhood cancer is the leading cause of death by disease for children in the United States. Each year, more than 15,000 children are diagnosed, and thousands of families are suddenly thrown into a world of hospitals, treatments, and uncertainty.
But awareness is more than a statistic. For families in our community, the gold ribbon is personal. It represents children like Luca James and Ava Westbury, whose battles remind us of the courage it takes to face this disease and the importance of rallying around families in their hardest moments.
What September Means for Us
For the Strongman Luca James Foundation, September is not just another month. It’s an opportunity to share stories, raise awareness, and rally support. Whether through events like our annual golf tournament, blood drives, or community fundraisers, we dedicate September to shining a light on what families go through, and how together we can help.
How You Can Show Support
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Wear Gold – Something as simple as a shirt, ribbon, or hat can spark conversations and spread awareness.
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Share Stories – Talk about families like Ava’s or Luca’s. Awareness grows when personal stories are shared.
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Give Back – Donate blood, volunteer, or contribute financially to organizations that support families in the fight.
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Join Us at Local Events – From the Pelicans’ “Gold Out” game to local fundraisers, showing up matters.
More Than a Ribbon
The gold ribbon is a symbol, but behind it are real families, real battles, and real hope. Every time you wear gold or support a cause during Childhood Cancer Awareness Month, you’re sending a message that children’s lives are worth fighting for and that no one in our community has to walk this road alone.